The Brief – April 6 2010


Total Cost Sourcing, Demand Mgmt 3, Tech for Brands, Recovery for SW firms

Best practices, technology, and new takes on critical business topics from ChainLink Research

Tuesday, April 6, 2010 – Published weekly.

Most buyers understand that the lowest price option does not always yield the lowest total cost. But buyers’ performance metrics (e.g. PPV), corporate policies and politics, and lack of complete or accurate data often frustrate efforts to do true total cost sourcing. How to overcome these obstacles? [ Read: Larger Cost Savings Come from Total Cost Sourcing – Part 1 ]

Demand Management – A Structured View – Part 3

Tuesday, April 6, 2010

Demand Forecasting, Replenishment, Collaborative Forecasting and Replenishment, Marketing Automation, Demand Creation. These are all buzz words we have to address in a business context. Here we conclude our series on a structured approach to Demand Management. [ Read: Demand Management – A Structured View – Part 3 ]


technology | supply chain, enterprise, RFID & sensors, and more

Retailers and Their Brands Thrive on Technology

From Prada to American Eagle: from the edge to the middle, the brand, the fashion and the efficiencies come from technology investments.

[ Read: ChainLink Commentary ]

Some Software/Solution Companies Are Thriving in the Recovery

Non-payroll jobs continue to rise (albeit slowly), manufacturing is up, auto sales are way up, and several software firms are predicting a return to reasonable growth for 2010. Many of our clients have weathered the recession well, and are growing at rates far above the technology sector as a whole. Here are some of the factors to their success.

[ Read: ChainLink Commentary ]

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