The Brief – March 30 2010


Buying SaaS, Software Marketing, Logility & Optiant, RFID investments, and more …

Best practices, technology, and new takes on critical business topics from ChainLink Research

Tuesday, March 30, 2010 – Published weekly.

Software-as-a-Service (SaaS), Application Service Providers (ASP), and traditional licensed models are all available today. Selecting the right software application involves evaluating not only the functionality, but also the delivery and payment models. Here are some tips and guidelines on selecting the right software solution for your company. [ Read: SaaS vs. Licensed Software – How to Choose What’s Right for Your Needs ]

The Crazy World of Software Marketers

Tuesday, March 30, 2010

Probably the most enjoyable, but clearly the most perishable, job is Chief Marketing Officer. Sifting through hundreds of briefings a year, I can tell quickly who knows what their company does, what value it has for customers, and beyond that, who’s got a market-discovery and customer-acquisition strategy that works. [ Read: The Crazy World of Software Marketers ]


technology | supply chain, enterprise, RFID & sensors, and more

Logility Acquires Optiant – Supply Chain Optimization Gets Leaner

Logility acquisition of Optiant ’streamlines’ the optimization market. With Ilog and its acquisitions of Logictools, JDA’s acquisition of i2, and others, the market is looking leaner. But this might be good for customers.

[ Read: ChainLink Commentary ]

RFID Sector Still Attracting Investments

Despite the lack of hype and poor economy, the RFID Market is still receiving investments, a sign of confidence and solution value for the future.

[ Read: ChainLink Commentary ]

supply chain news | markets, supply, demand, risk, industry news

Supply Chain Apps Still Provide Competitive Advantage

Inventory Management – is it really an old story? Not to Macy’s, Wal-Mart, Hilfiger, Martha Stewart and Delmonte! Do you want to capture the top shelf space? And have your channel love your brand and sell it like crazy for you? Get your Supply Chain in order!

[ Read: ChainLink Commentary ]

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