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Better: Identify –> Prepare –> Perform


Uncertainty
Core to business environment –> Core to management process
Opportunity
Realistic and complete view of markets and supply chains
Value vs. cost vs. risk, competitive advantage
CPC: Contingent, Performance, Commitment
Single management process
, , , , , , , Strategy to operations <–> Internal and external
. . . . . . . . . . . . . . . . Management <–> Execution
. . . Control and accountability <–> Dynamic and adaptive
Driven by what matters: Committed performance
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