Tough decisions are faced by anyone who is selling through multiple channels (and these days that is almost everyone):
- When to create/use new channels, when to realign, when to eliminate
- When and how to integrate channels
- For prestige brands, when/whether/how to enter the mass market
- How to harmonize direct and indirect channels with clear, concise, fair rules of engagement
- How to build well-orchestrated programs to attract and retain indirect channel partners
- What technology providers are providing to enable channel processes and whats on the horizon
To answer these and other questions, ChainLink Research interviewed some of the top performing retailers, manufacturers, technology providers and industry consultants. Learn how they solved these issues, what advanced and emerging best practices were put into actual practice, and the challenges and limitations of their approaches.
Speaker
Laura Faught
Vice President
ChainLink Research
Moderated by
Ann Grackin
CEO
ChainLink Research