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Understanding the RFID Renaissance Over the past few years we’ve witnessed a resurgence of interest and substantial growth in the use of RFID in retail—a veritable RFID Renaissance—with well over a billion tags used this year, not just in apparel but for other categories and uses as well. It is being used in some truly innovative and high-value ways. In fact, there are many different potential ways to use RFID in retail, but a real dearth of solid data on what specifically is being done in actual implementations.
We wanted to find out exactly what is driving this new surge of interest. Which use cases are being implemented? Which of these use cases has the potential to deliver the most value and what best practices ensure that value is actually realized? What is planned for the near future? What strategic goals are retailers trying to realize? What can others learn from the current wave of implementations? To find answers to these questions and draw a clearer picture of exactly what is happening with RFID in retail, ChainLink surveyed and interviewed over 120 retailers, primarily headquartered in North America and Europe, but many with a global retail footprint. From this research, we learned some important lessons on why RFID projects succeed or stall. These lessons and more are shared in this paper.
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