Going beyond politics and headlines, many business professionals, while acknowledging the turbulent times, actually see silver linings—and maybe some gold, too. Our research indicates that many companies view volatility as a business opportunity. Or if not so golden a view, they at least see volatility as a part of the landscape and plan for it. Less than a third of our respondents were uncertain about the future.
And with consumer spending forecasts looking optimistic for 2013, there is good reason to assume a climate that is ‘manageable.’
Of major concern for enterprise leaders is focus on people: employee skills and talent, and engaging with customers to improve business. And companies that create a mix of investments and optimization are faring better. Many strategies are paying off.
Volatility may be the norm, but within this climate companies are applying a variety of strategies
to weather the storms or even thrive.