Demand-Side Disciplines

Demand-side topics such as demand management, pricing and promotion, CRM systems, channel management, omni-channel strategies, and marketing.

Transparent Cost-to-Serve Customer Relationships (TCR) – Part Two: The Journey to TCR

With Transparent Cost-to-serve Customer Relationships (TCR), the salesperson has full visibility into the cost-to-serve implications of the customers’ requests, such as requests for short-supply items, special services, custom pack sizes, specific delivery dates, and frequent small quantity orders. Here we examine a potential path to achieving TCR.

Agile Demand-Supply Alignment (3-Part Series)

Findings from our research on Agile Demand-Supply Alignment (ADSA), the capability to effectively realign supply and demand, during execution, in the face of demand volatility and supply disruptions.

Agile Demand-Supply Alignment – Part 1C

There are specific capabilities that help companies excel at demand-supply alignment. Here we look at some examples such as In-Season Re-ordering, Agile Compliance with Customer Mandates, Channel and Market Flexibility, and Leadtime Reduction.

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