Demand Management/Forecasting

Demand management such as forecasting, customer analytics, demand generation, demand shaping, pricing, promotion, order management, etc.

The Democracy Movement in Demand Management

Forecasting is an essential part of demand management, but firms often see forecasting as an unchanging, standalone activity. Truly, it’s an advancing piece of the demand management puzzle, complete with technology, collaboration, and innovation.

Demand Management Technology Evaluation:Best Practices and Technology Evaluation

The complexity of business today–working a myriad of partnerships with both the channel side and the transportation partners, as well as dealing with the challenges of fickle and surprising
markets–requires not only more visibility into ongoing operations, but more Intelligence to operate successfully. Leading companies continue to pursue and achieve significant improvements in business performance, through the adoption of innovative Demand
Management technologies.

Introduction to ChainLink Research

This 10-minute overview presented by ChainLink CEO, Ann Grackin discusses the impact of changing business models on the supply chain.

Demanding Times: Next Generation Demand Management

Achieving excellence in demand management-discovering, creating, growing, and fulfilling demand-is the core of market leadership. In the 90’s, many saw APS systems and later CPFR as the ‘holy grail’ to solve forecasting and demand management problems. While these did result in some improvements, here we are a decade later, and many companies have thrown up their hands, accepting poor forecast accuracies, to focus almost exclusively on execution improvements and lead-time reductionas the only way to improve demand management.

APS Implementation Truths

After significant negativity in the press, we decided to find out what the true story was — was APS worth it?

Forecasting – The Endless Search

We have talked for years about the many who are on an endless search for the “silver bullet” to increase in stock, anticipate demand, and have the goods in the right place at the right time. Most continue to look for the perfect forecasting system to address their needs.

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