Demand Management/Forecasting

Demand management such as forecasting, customer analytics, demand generation, demand shaping, pricing, promotion, order management, etc.

Supply Chain Apps Still Provide Competitive Advantage

Inventory Management – is it really an old story? Not to Macy’s, Wal-Mart, Hilfiger, Martha Stewart and Delmonte! Do you want to capture the top shelf space? And have your channel love your brand and sell it like crazy for you? Get your Supply Chain in order!

Logility Acquires Optiant

Logility’s acquisition of Optiant ‘streamlines’ the optimization market. With Ilog and its acquisition of Logictools, JDA’s acquisition of i2, and others, the market is looking leaner. But this could be good for customers.

Demand Management in the Second Decade – A Structured View – Part 2

The article discusses the shift from traditional marketing to demand creation, which integrates marketing and marketing automation with the supply chain. It emphasizes the need for a structured approach to effectively blend data from various functional areas like sales, marketing, and supply chain to create an integrative approach that improves customer data, forecasting, and product design.

Demand Management in the Second Decade – A Structured View – Part 1

Companies that excel at Demand Management know how to predict and grow demand. They effectively segment their markets and channels. They analyze demographics and capture and analyze new audiences. They use price optimization and are smart about the use of promotions. They know when and how to do consensus and collaborative planning, and are able to effectively stay ahead of their competition by sensing and discovering Demand – new markets and new customers – by using web analytics and Marketing Automation.

Demand Management in the Second Decade

Supply Chains are just that – chains. That means that we have to orchestrate across the supply chain. Optimization ensures monitoring and visibility of the collaborative supply chain retailer all the way through the supply chain to distribution and manufacturing, and is key to successful Demand Management. Orchestrating the supply chain is a necessary strategic skill that few possess: not Wal-Mart, not Dell, not Apple. From merchandise or product packaging and promotion by channel, to supply management, to logistics, to managing returns and recalls, supply chain orchestrating is essential for survival in this Second Decade.

Demand Management in the Second Decade : Part 2

Multichannel marketing, multichannel retail, pricing and promotions, are challenging both retailers and brand companies. Web retailing is entering a new phase. So is a store’s format, which must employ successful customer experience approaches to create customer loyalty. New retail technologies, such as self-service, mobile marketing and mobile sales, have all moved beyond experimentation.

This is the second of the three-part Strategic series.

Demand Management in the Second Decade: Part 1

Demand Management has never been more important. From demand creation to marketing automation, demand forecasting, merchandising and assortment planning, collaboration with suppliers, and managing S&OP, getting demand management right is no longer just an option.

Our recent research 2010 Supply Chain Priorities showed that supply chain managers of all industries prized demand management processes and technology as their most critical priority. Thus, we are committing to an in-depth series in the brief to explore demand management. In addition, we are creating new tech reports Demand Management for Retailers and Demand Management for Manufacturers to explore solutions that work.

This is the first of the three-part Strategic series.

2010 New Years Resolution… for Your Supply Chain

New Years is here. A time for reflection, confronting personal and organizational weaknesses, and making our commitments to improve. In our 2010 kickoff webinar recording, we share findings from our recent research on supply chain challenges and obstacles that companies are facing for 2010.

The Effect of Demand-Supply Mismatches on Equity Volatility

This paper documents the effect of demand-supply mismatches on long-run equity volatility by
examining the volatility changes associated with three different types of supply chain risks: production
disruptions, excess inventory, and product introduction delays. The results are based on a sample of
nearly 2400 demand-supply mismatches announced by publicly traded firms. All types of demand-supply
mismatches result in volatility increases.

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