Executive Summary: Dynamics of the Retailer-Supplier Relationship

Primary Research ChainLink Research 2004 Retail Survey


In both retail and consumer-product-goods sectors, the gap between winners and losers widens every day. What is it about the winners that makes them more and more successful, extending their lead everyquarter? What are the dynamics driving this “battlefront” between retailers and their suppliers in the struggle for projects, profits, customers and market share? What can trading partners do to win a strongerpower position in the supply chain? To answer these questions, ChainLink Research surveyed more than 130 leading retailers and manufacturers.

Executive Summary
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