Your product is smart and connected: Remote monitoring senses a faulty part. Your supply chain responds—a new part is automatically found in a warehouse. It is drop shipped to the customer site. In parallel, the service technician is alerted, scheduled, and routed to the customer.
For some, this is not such a new scenario. But just extend this idea a wee bit. Your channel partner puts in smart displays and RFID. They expect you to monitor and automatically replenish the right inventory as customers pull product from the shelf.
Your supply chain is calling you.
Millions of consumers sign up for the app, scan their bottle and then expect a new carton to be delivered to their current location. Or: their washing machine runs out of soap and you have to dash over to replenish it.
When this supply chain calls, can you respond?