The Parallax View: ChainLink’s Supply Chain Management Model

A Paradigm for Supply Chain Tranformation

Author: Ann Grackin

Published on: June 01, 2007

Abstract

The impetus for this report came from global supply chain managers involved in managing and transforming supply chains who feel that many of the current industry member organizations and publications do not provide a progressive view or guidance to support their current challenges. Many supply chain organizations focus on professional practices such as certifications in planning and standards alone rather than on the objectives of supply chains themselves – supporting the creation of new markets and creating and enhancing customer value. These are key issues for any enterprise and as such should have the attention of senior management.

Report

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When the author first wrote the Parallax View, the world was a different place. All the elements were building up to the world as we find it today, but the focus on business was elsewhere.

Although post 9-11, most firms where unsure of the impact of global trade uncertainty and how this would affect their business models and practices. We have had five years to sort that out. The emergence of a new generation of business practices, technologies, and confirmation on the rise of the new middle class in several Asian nations (India, China, Vietnam, etc.), who are joining their sister Asian Tigers (Korea, Taiwan and Singapore), has now confirmed that Supply Chain Management expertise is the most critical process and skill set for corporations in this generation.

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