The Convergence of Customer Outcomes & Supply Chain Models

Lonnie Childs' Presentation at Parallax Views 2005 (Banff)

Author: Lonnie Childs
Published on: October 07, 2005

Lonnie Childs

Abstract

PDF of Lonnie Childs’ Presentation on the evolving supply chain business models and how they help deliver outcomes, presented at Parallax Views 2005 (Banff).

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Evolution of Marketing

  • Focus: Customer Experience
  • Global Demand/Supply
  • Results oriented Customers
    • Products
    • Services
    • Transaction Ease
    • + Experiences
      _________________________
    • OUTCOMES

Production Orientation

  • Focus: Increase Output
  • Demand > Supply
  • If we make it, they will buy it!
  • Products

Sales Orientation

  • Focus: Increase Demand
  • Demand < Supply
  • “Hard Sell”
  • Products

Marketing Orientation

  • Focus: Creating Demand
  • Demand < Supply
  • Educated Consumers
  • Products & Services
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