Optimizing the Customer Experience with Exceptional Home Delivery

Abstract

How to achieve exceptional andprofitable home delivery using continuous optimization.

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Home delivery has become a central pillar of success for retailers, eCommerce companies, manufacturers, and others. This report describes how to achieve excellence and profitability with home delivery. It focuses on the use of continuous optimization, integration of logistics with commerce, and integration of inbound and outbound logistics.

It seems everyone is getting into the home delivery game. Yet many of the biggest etailers and so-called disrupters in transportation are not showing a profit. In fact, for the shipper—retailer, wholesaler, or brand manufacturer—direct home delivery is eating away at the bottom line. The very definition of point of sale is evolving from a fixed store location to anywhere the customer is. And ship-from locations are in profusion as retailers turn stores into mini-distribution centers. This is the world of Omni-channel—anytime, anywhere fulfillment. Or at least, that’s the goal. To reach that goal won’t be easy. This report covers many aspects of achieving exceptional home delivery, including:

  • Convergence of Etailers and Retailers
  • Making home delivery profitable
  • Full lifecycle of customer experience
  • Continuous optimization–its role and how it works
  • Dynamic optimization policies
  • Integrating logistics and commerce
  • Logistics network control
  • Integrating inbound and outbound logistics

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