On Demand Now

How On Demand is Radically Changing the Enterprise Software Industry

Abstract

There is an end-user revolution going on. Enterprise Software customers are fed up with over-promising and under-delivering by vendors — key functionality that was in the sales deck or demo but never showed up in the product or was delayed for years; vendors that “take the money and run,” once initial installation is completed; and ROI that never materialized. Of course, there have been many success stories as well, but the reality is that the traditional technology sales model never did a particularly good job of facilitating an alignment of goals between the customer and the vendor. As a result, vendors who focused almost exclusively on sales as the only goal often did not stick around to ensure that the value of their product was realized for their customers.

Report

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On Demand software is changing all that. On Demand is a fundamental shift in the way technology, content and service are delivered from the software/technology firm. This shift not only changes the revenue and technology model, but more importantly, it aligns the vendor’s and customer’s motivations and goals in a way that enables continued customer success over the long term.

On Demand has received a lot of marketing hype, but there is very little real understanding by many users or technology firms on what true On Demand actually is. In this report, ChainLink gives a definitive and comprehensive definition of On Demand technology.

This paper is organized into three sections:

  • The On Demand Phenomena—Defined and explained.
  • Drivers and Growth Rates—Why this is happening now, what is driving it, and predicted growth rates.
  • Entering the On Demand World—Migration challenges, how deployment differs from traditional approaches, and the enormous impact that On Demand will have on the software industry and its customers.

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