On Demand Now

How On Demand is Radically Changing the Enterprise Software Industry

Author: Neil Singhal & Bill McBeath

Published on: November 01, 2004

Abstract

There is an end-user revolution going on. Enterprise Software customers are fed up with over-promising and under-delivering by vendors — key functionality that was in the sales deck or demo but never showed up in the product or was delayed for years; vendors that “take the money and run,” once initial installation is completed; and ROI that never materialized. Of course, there have been many success stories as well, but the reality is that the traditional technology sales model never did a particularly good job of facilitating an alignment of goals between the customer and the vendor. As a result, vendors who focused almost exclusively on sales as the only goal often did not stick around to ensure that the value of their product was realized for their customers.

Report

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On Demand software is changing all that. On Demand is a fundamental shift in the way technology, content and service are delivered from the software/technology firm. This shift not only changes the revenue and technology model, but more importantly, it aligns the vendor’s and customer’s motivations and goals in a way that enables continued customer success over the long term.

On Demand has received a lot of marketing hype, but there is very little real understanding by many users or technology firms on what true On Demand actually is. In this report, ChainLink gives a definitive and comprehensive definition of On Demand technology.

This paper is organized into three sections:

The On Demand Phenomena—Defined and explained.
Drivers and Growth Rates—Why this is happening now, what is driving it, and predicted growth rates.
Entering the On Demand World—Migration challenges, how deployment differs from traditional approaches, and the enormous impact that On Demand will have on the software industry and its customers.

This report requires a Basic Subscription (available at no cost).
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