On Demand software is changing all that. On Demand is a fundamental shift in the way technology, content and service are delivered from the software/technology firm. This shift not only changes the revenue and technology model, but more importantly, it aligns the vendor’s and customer’s motivations and goals in a way that enables continued customer success over the long term.
On Demand has received a lot of marketing hype, but there is very little real understanding by many users or technology firms on what true On Demand actually is. In this report, ChainLink gives a definitive and comprehensive definition of On Demand technology.
This paper is organized into three sections:
- The On Demand Phenomena—Defined and explained.
- Drivers and Growth Rates—Why this is happening now, what is driving it, and predicted growth rates.
- Entering the On Demand World—Migration challenges, how deployment differs from traditional approaches, and the enormous impact that On Demand will have on the software industry and its customers.