Location-Based Services 2011

Abstract

For years, pundits have predicted that the market for Location-Based Services is about to take off. So far that has been mostly wishful thinking. But there are many signs that now the time really is ripe for dramatic growth.

Report

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People have been predicting for over a decade that location-based services are about to take off. A few of these applications (such as toll collection or GPS navigation) have seen widespread adoption for some time, but up to this point there have been only pockets of adoption for the vast majority of LBSs. So why is now the time? A number of factors are in place. While some have been in place for over a decade, they were necessary but not sufficient. The sum total of all these factors together has created “critical mass

Tracking and Locating Assets and Resources

Locating assets and resources is one of the most established categories of location-based services (LBS). People have been using GPS for navigation for decades. The military started using RFID to track the location of their containers almost 20 years ago. GM’s OnStar was launched in 1996, offering turn-by-turn navigation, remote diagnostics, stolen vehicle tracking, and a red emergency button that sends the vehicle location data and connects the driver to an OnStar call center. Over the past decade, GPS volumes have skyrocketed and prices plummeted so that now many individuals own GPS-based navigation systems as well. Now we are seeing many different types of asset tracking in hospitals, manufacturing plants, highways, railways, ports, distribution centers … really just about everywhere.


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