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Our globalized, marketized, multi-channeled, social-networked, wealth-redistributed society is shopping more than ever, current economic woes notwithstanding. Although investment in North American and EU new-store development has slowed, the newly optimized and networked retailer will see same-store sales increase. And now Asia is continuing to build its retail prowess, creating new markets for products and suppliers.
A new demographic is shopping – across channels and across the globe – and they’re getting their information from a myriad of sources: from the old familiar flyer inserts in the Sunday papers to mobile marketing and social networks.
Our globalized, marketized, multi-channeled, social-networked, wealth-redistributed society is shopping more than ever, current economic woes notwithstanding. Although investment in North American and EU new-store development has slowed, the newly optimized and networked retailer will see same-store sales increase. And now Asia is continuing to build its retail prowess, creating new markets for products and suppliers.
But more importantly, technology is playing a greater and greater role in shopping: from mobile payment systems, self-checkout, and other customer self-service applications, to precision analytics for planners to better understand their customers and design superior, marketable products for
different customer segments.
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