On shelf RFID … for customers?

Abstract

Technology Evalutation analyst Ann Grackin told the National Retail Federation conference that the hype around RFID in logistics is forgetting the customer.

Analyst Ann Grackin told the National Retail Federation conference that the hype around RFID in logistics is forgetting the customer.

“We are missing the dialogue on the consumer side of the retail equation merchandising, and most important, the customer experience,” she says.

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