Intelligent, Integrated Store  – Panel Discussion at MIT

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What: Presentations and panel discussion.

Where: MIT, Cambridge MA

When: Thursday, October 13, 2016

Who:

Jonathan Aitken, IT Director, lululemon athletica

Ashlee Aldridge, SVP and CIO, DSW, Inc.

Beth Rick, Director, Customer Portfolio Transformation, DSW, Inc.

Vibhu Norby, Co-Founder, CEO, b8ta

Susan Flake, Director, RFID Business Development, US, Zebra Technologies Corp.

Moderated by ChainLink Research

Details: There has been much discussion about marrying continuous overhead RFID/RTLS locating capabilities, video analytics, BLE, traffic counters, EAS, POS data, receiving data, and other store-based sensors to create an integrated, intelligent, self-aware store.

In this vision, retailers have highly granular insights into the movements, actions, and intentions of shoppers in their stores, analogous to how they can analyze visitors’ clickstreams on their websites today. Store associates could be alerted the moment a shopper needs attention or an item needs to be restocked. Merchants and store planners would know exactly how shoppers are buying, which items are being tried on but put back on the shelf, the physical paths taken through the store, and so forth. Shoppers can be presented with a personalized context-relevant digital-physical experience.

But where exactly are we in the realization of this vision? In this session, we hear from technologists and retailers about the vision and the reality on the ground.

To view a video recording of this event, click here.

For more information, click here.