IF YOU READ the business press, it's easy to get the impression that the civilian andmilitary worlds are perfectly analogous. In their daily work, CEOs plan "strategies,"COOs execute "tactics," and market researchers collect "intelligence." Weak firms arevulnerable to "hostile takeovers," and "guerrilla marketing" was last decade's hot trend.
ChainLink in the News: Supply and Command
This document requires Adobe® Reader® 7.0 - free software that lets you view, print, search, and share Adobe Portable Document Format (PDF) files more securely using a variety of platforms and devices.