Service Supply Chain Strategies to Increase Corporate Profitability
on Jun 1, 2004
The last decade has witnessed a substantial shift in emphasis on the part of many OEM manufacturers from a focus on the products they produce to a concentration on their customers and the value that their customers derive from ownership and use of these products after the initial product sale.
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Morris Cohen is the Matsushita professor of manufacturing and logistics at the Wharton School of the University of Pennsylvania, and co-director of Wharton’s Fishman-Davidson Center for Operations Management. Dr. Cohen has spent years researching, planning, and designing advanced value chain systems working with customers such as IBM, Cisco, Applied Materials, Intel, General Motors, and the U.S. Navy. In 1999, he founded MCA Solutions to bring the intellectual capital of service value chain optimization from the classroom into the technology marketplace. Dr. Cohen holds a B.S. from the University of Toronto, and an M.S. and Ph.D. from Northwestern University.