Ann Grackin moderates: Has Mobile Marketing Revolutionized Shopper Engagement?
Monday, 01/16/2012 2:00PM - 3:00PM, Room Hall A, 1A 21/22
Speaker: Doug Galen (Shopkick)
Held
on Jan 16, 2012
In this session, retailers will discover how new mobile merchant services will revolutionize shopper engagement in-store. Panelists will discuss trends in offline mobile commerce and the new technologies merchants can utilize to attract and retain customers and boost marketshare.
Has Mobile Marketing Revolutionized Shopper Engagement?
Monday, 01/16/2012 2:00PM- 3:00PM, Room Hall A, 1A 21/22
Description:Despite the surge of the online marketplace in the last decade, e-commerce currently accounts for less than five percent of U.S. retail sales. So while many merchants look to find their niche online, many more find success by combining the technology of today with the face-to-face engagement of the past. Brick and Mortar is getting a makeover, and stores from Best Buy to the corner beauty shop are jumping to get a piece. In this session, retailers will discover how new mobile merchant services will revolutionize shopper engagement in-store. Panelists will discuss trends in offline mobile commerce and the new technologies merchants can utilize to attract and retain customers and boost marketshare.
